Organization Schema Generator

Organization JSON-LD with Logo & sameAs

Enter your name, logo, contact and social profiles — get valid Organization JSON-LD with sameAs links and a copyable <script> tag to strengthen your Google knowledge panel.

What Organization schema does

An Organization schema generator produces Organization structured data in JSON-LD that defines your brand as an entity: its official name, website, logo, contact point, and the set of authoritative profiles that represent it elsewhere on the web. Google uses this markup to populate and verify the knowledge panel — the branded box that can appear on the right of search results — and to choose the correct logo for your site across Search. It is the foundation of brand-level entity SEO.

Because it describes the whole organisation rather than a single page, Organization markup belongs on your homepage as the canonical definition of who you are. It underpins how AI search engines and assistants identify and describe your company.

The Organization fields that matter

The properties that matter most are:

• name — your official organisation name.
• url — the canonical website URL.
• logo — an absolute URL to a square logo of at least 112x112px.

Highly recommended and produced by this tool when supplied: sameAs (an array of official profile URLs — Twitter/X, LinkedIn, Facebook, YouTube, Instagram, Wikipedia, Crunchbase), a ContactPoint built from your contact telephone and email, and a short description. Choosing a precise @type — Corporation, NGO, EducationalOrganization, NewsMediaOrganization — sharpens the entity signal where it applies.

Knowledge-panel eligibility & best practices

List only profiles you genuinely control in sameAs; linking to unrelated or unofficial pages dilutes the signal. Make the name match your real, consistent brand name across the site and the web. Use a stable, crawlable logo URL — if Google cannot fetch it, it cannot use it. Keep a single Organization definition rather than scattering conflicting versions across pages. Validate the result in the Schema Markup Validator and Rich Results Test linked in this tool, and consider also adding a WebSite object with a SearchAction for sitelinks search box eligibility.

Using the Organization schema generator

Fill in your brand basics, add as many sameAs profile URLs as you like, and the Organization JSON-LD assembles live with required-field validation. Copy the complete <script> tag and place it on your homepage. Everything runs in your browser, so nothing is uploaded. Pair Organization markup with LocalBusiness on location pages and Article markup that names this organisation as publisher to build a coherent, well-connected entity graph across your site.